Our Story
Since 1985, we have been dedicated to creating genuine Italian pizza with a touch of passion
From Naples to Your Neighborhood
PlainMarket was born out of a straightforward aspiration: to introduce true Neapolitan pizza to London. Established by the Brown lineage in 1985, our pizza shop began as quaint, family-managed venue, grounded in recipes passed down for generations.
Emily Brown, the visionary behind our brand, mastered the craft of pizza creation while journeying across Italy, learning from seasoned pizzaiolos in Naples where pizza first originated. Returning to the UK, her goal was to replicate the enchantment of genuine Italian pizza, respecting age-old techniques and using premium ingredients.
From its inception as a humble 12-seat pizza parlor, it has flourished into a cherished establishment in the community, yet our pledge to excellence and genuine culinary traditions remains steadfast. Our age-old wood-fired ovens still bake our pizzas, our dough is made fresh every day, and we seek out the finest ingredients available.
To this day, 'PlainMarket' continues under the stewardship of the Brown family's second generation, leading a team of zealous staff. While we have adopted certain contemporary advancements, at our core remains an unwavering dedication to creating delectable, traditional pizzas that unite people.
Our Values
Quality Ingredients
We procure only the freshest, most superior ingredients, partnering with regional growers and Italian suppliers to guarantee authentic tastes.
Traditional Methods
We handcraft our pizzas following long-standing traditions, allowing our dough a 48-hour fermentation period and baking it in traditional wood-fired ovens.
Community Focus
Our belief is to be a fixture beyond just serving food—we aim to be pillars of the community, engaging in local activities and fostering a place where everyone is welcome.
Sustainability
Our dedication to the environment is evident in our sustainable endeavors, ranging from minimizing food waste to eco-conscious packaging and championing sustainable farming practices.
Meet Our Team
The dedicated individuals who make our pizzas come to life
Emily Brown
Owner & Head Chef
A second-generation proprietor trained in Naples, relentlessly refining our recipes for more than 15 years.
Alex Taylor
Executive Chef
An Italy-trained chef adding 12 years of gastronomic excellence to our kitchen, focusing on changing seasonal delicacies.
Luis Garcia
Master Pizzaiolo
A true Naples native, Luis has been assembling the quintessential pizzas for over two decades and is responsible for training our pizza craftsmen.
Emma Brown
Restaurant Manager
She ensures that each patron enjoys a superior dining encounter and manages our hospitality team with a mix of friendliness and efficiency.
William Zhang
Sommelier & Beverage Director
He's in charge ofAppraising our wine and drink selection, with a knack for Italian vintages and the ideal complement to any pizza.
What Our Customers Say
The closest Neapolitan pizza to the one in Italy that I've tasted outside of its borders. Its crust has the ideal chewiness and those distinctive char marks only a true wood-fired oven can achieve.
Oliver Smith
I appreciate that 'PlainMarket' embraces the local produce and commits to sustainable measures. It's reflected in every morsel. And I always look forward with anticipation to their seasonal creations!
Elizabeth King
I've been a regular for years, and the high standards are constant. The team makes you feel like part of the family, and the pizza is a slice of paradise. Don't pass up the Truffle Mushroom pizza!
Emily Fernandez
Awards & Recognition
Premier Pizzeria in Wharftown
Locale Dine Honors, 2019-2023
Top 50 Pizza Establishments Across the UK
National Culinary Survey, 2021-2023
Certified Genuine Neapolitan Pizza
True Neapolitan Pizza Association, 2018
Recognition for Sustainable Business Conduct
Area Eco Commerce Guild, 2022
Come Visit Us
Discover the essence of true Italian pizza within a cozy, welcoming environment